Corporate & Internal Communications

01 — Overview

I have experience leading communications campaigns from conception to execution on the business side both externally through corporate communications and internally.

Leveraging research and understanding awareness, attitude and action outcome objectives, I take pride in having led the roll-out of significant partnerships and internal change management shifts over the last 10 years.

I have also been a part of new product roll-out and managing desired perceptions in the B2B space as the organization looked to seek additional partnership growth at scale.

I enjoy being able to work with cross-functional teams in delivering added value to internal and external stakeholders through thoughtful and creative mapping that leads to intended audiences thinking, feeling or doing.

02 — Highlights

● Maintained accountability for the hire and ongoing development of public relations and media relations personnel, as well as television and radio broadcast talent while managing a seven-figure budget.

● Led business communications efforts to attract a new record of ticket sale sell-outs in a calendar year, shattering a previous 27-year mark. Final effort with organization led to the first sell-out of the opening match of the year since 1999.

● Provided guidance and direction to local, regional, and national media outlets on the correct usage of the Crew brand following a rebranding in 2014. Columbus Crew achieved the distinction of being the only MLS club to be featured in USA Today’s Top 30 Logos in American Sports.

● Coordinated and led press conferences to announce global brand partnerships for Columbus Crew of Major League Soccer, aligning corporate messaging with communications teams from Nationwide Insurance, Nationwide Children’s Hospital, Acura,, MAPFRE Insurance, OhioHealth, the City of Columbus Mayor’s Office and the Arena District.

● During a salary reduction for staff members during Covid, led internal messaging preparation in coordination with HR and business leadership to manage internal audience message implementation as well as external relations with partners and business, trade and local news outlets.

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