Multi-Million Dollar Product Public Relations

01 — Overview

I have had the opportunity to serve as the architect of communications strategy and messaging supporting the construction and launch of a new approx $310MM stadium and $40MM training facility headquarters that debuted in July 2021.  I crafted communications related to public-private partnerships, joint ventures, diversity and inclusion, economic impact, and community relations planning.

I have also led the messaging surrounding record player signings in the global transfer market of soccer, including working with international outlets in multiple languages, countries, and federations to coordinate transaction language.

Whether it was focusing on fan experience in a world-class venue or understanding the elements of new technologies (mobile ordering, facial recognition) or focusing on inclusivity (sensory room, nursing suites, anti-hate speech), I enjoy helping pair the right concept with the expertly crafted talking point to be utilized through the appropriate channel at optimal timing for reinforcement and effectiveness.

02 — Highlights

  • Have lead the development of plans, strategies and communications campaigns that increase awareness and support of complex issues and multimillion dollar projects and corporate partnerships.  With Columbus Crew, developed messaging for the construction and launch of a new stadium and training facility headquarters.

  • With over a decade of experience, I have demonstrated record of success gained over a series of positions with escalating responsibility in communications in fast-paced, high-visibility and global organizations.

Marquee signings

Development included:

Internal messaging and collaboration with partners in graphic design, marketing, ticketing, digital, video, partnerships and community

Developed media training for new player arrival, created top-level talking points for sales team, worked to individualize arrival announcement to include bilingual welcome event.

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