Storytelling and Narrative Generation

Overview

Facts tell, but stories sell. In my experience, I have thrived when given the opportunity to get to know a team, a person, a product or a concept and truly learn about how they benefit the intended audience in more ways than one.

Whether it is developing a narrative for a single announcement, a mid-length campaign or how we would be speaking about elements of the organization for an entire year, I enjoy understanding the messaging maps and how various items fit together and developing subsequent internal and external paths to telling that story.

Highlights

  • Assumed a lead role as the primary media contact for the owners, the President, the Head Coach, and all professional athletes.

  • Recognized for managing broadcast properties across television and English/Spanish speaking radio to set a five-year record for local household ratings in 2020.  Secured the club’s first Emmy nomination for game broadcast production.

  • Provided guidance and direction to local, regional, and national media outlets on the correct usage of the Crew brand following a rebranding in 2014.  Columbus Crew achieved the distinction of being the only MLS club to be featured in USA Today’s Top 30 Logos in American Sports.

  • Designed and launched the club’s first sponsored playoff hub on the company website, featuring postseason content and social messaging.

  • Influenced voting for League MVP, developing and leading a project to send out media mailers that sparked a 2835% increase in page views for the player’s web page on the Columbus Crew website.

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