The Tactics.

The session examines the business through five key lenses:

1.    Who you are

2.    What you do

3.    Who you serve

4.    How you are unique

5.    Why anyone should care

As an objective facilitator, I guide participants to identify their target audiences and craft messages that engage and motivate these audiences towards the company’s business goals.

Key internal stakeholders from various departments such as marketing, sales, HR, the board, and legal are involved to ensure comprehensive input and alignment.

The process involves:

1.    Brainstorming: Generating ideas and concepts

2.    Prioritizing: Determining the most important messages

3.    Agreeing: Reaching a consensus on the messaging

Participants answer targeted questions to highlight the business’s unique aspects and justify their responses with tangible evidence (service, product, practice, policy, etc.).

Extensive background research on the company, its customers, and competitors is conducted to tailor the workshop effectively.

Departments leave with a clear, agreed-upon messaging framework that can be consistently used across all communications. This leads to clear and concise messaging that effectively conveys the company's story.

· Aligns cross-departmental teams on messaging

· Ensures consistency in communication

· Enhances engagement with target audiences

· Provides a clear framework for future communications