Developing a unified vision, cross-departmental alignment, tangible tools, expert guidance, tailored solutions, and sustained improvement.

If you’re not embracing continuous learning and improvement, you're putting your team at a disadvantage. Start here.

Our Workshops.

Our workshops are designed to be comprehensive and interactive, engaging key stakeholders through a structured process that includes preparation, brainstorming, prioritizing, and follow-up. They are customized to meet the specific needs of each organization.

    • Duration: Typically 3-5 hours, ensuring in-depth exploration and practical application.

    • Participants: Key stakeholders from relevant departments (e.g., communications, marketing, leadership).

    • Format: Combination of presentations, interactive discussions, hands-on activities, and breakout sessions.

    • Customization: Tailored content to address the unique needs and challenges of the sports organization.

    • Enhanced Strategic Clarity: Clear understanding of communication goals and strategies.

    • Aligned Messaging: Consistent and cohesive messaging across all channels and stakeholders.

    • Improved Engagement: More effective communication with target audiences, leading to higher engagement and loyalty.

    • Actionable Plans: Detailed plans and frameworks for immediate implementation.

    • Empowered Teams: Increased confidence and capability among staff to execute communication strategies effectively.

    • Measurable Impact: Tools and metrics to assess the success of communication efforts and make data-driven improvements.

    • Unified Vision: All participants leave with a shared understanding of the organization’s communication objectives and how to achieve them.

    • Cross-Departmental Alignment: Enhanced collaboration and synergy among different departments, leading to more integrated and effective communication.

    • Tangible Tools and Templates: Participants receive practical tools and templates to facilitate ongoing communication efforts.

    • Expert Guidance: Benefit from my extensive experience and expertise in strategic communications and public relations within the sports industry.

    • Tailored Solutions: Custom solutions that address the specific needs and challenges of the organization, ensuring relevance and effectiveness.

    • Sustained Improvement: Continuous support and follow-up to help the organization adapt and improve its communication strategies over time.

Current Workshops

  • Corporate Messaging Session

    Designed to help businesses identify and reine their messaging and target audiences, which are essential for effective communication plans.

  • PR Measurement Frame-Working

    To help sports organizations establish a robust framework for measuring the effectiveness of their public relations (PR) efforts, ensuring that all communication activities are aligned with their strategic objectives and deliver tangible results.

  • Media Relations Process Mapping

    To develop a clear and efficient process for managing media relations, ensuring that all interactions with the media are strategic, consistent, and aligned with the organization’s goals.

  • Stakeholder Engagement Mapping

    To identify and engage key stakeholders effectively, ensuring their needs and expectations are met, and building strong, mutually beneficial relationships.

  • PR Four Step Process Strategy Training

    To provide participants with a thorough understanding of the four-step PR process, enhancing their ability to plan and execute effective PR strategies.